In a continually growing and evolving world, novelty has become increasingly necessary. However, there is also increasing competition, market challenges, and the daunting task of developing unique products and services with growth. As industries expand and companies...
The healthcare industry and in-vitro diagnostics market have grown exponentially in recent decades. Advancements in technology, changing customer expectations, and increased investment in healthcare have contributed to this growth. As the industry continues to grow,...
Most product failures and lack of customer adoption occur due to the lack of accurate data and research about the product, market, and target consumers. This is a consequent effect of building a product that customers do not need or does not meet customer...
Infiniti Research, a leading market intelligence solutions provider, has announced the launch of its latest newsletter on the benefits of leveraging a product marketing strategy. With the evolving market dynamics and rising customer needs and demands, businesses often...
The world is quickly and constantly transforming with the advent of advanced technologies. This rapid pace of change has heavily affected the consumer electronics industry, which brings in the biggest and newest innovations every year. In this competitive business...
What is a product development strategy? The market today is far more competitive than it used to be probably a decade ago. Single product designs are becoming obsolete, causing revenues to falter. Savvy companies have realized that product evolution and modification...
What is product segmentation? A product segmentation strategy helps businesses identify ways to sell variations of their products in such a manner that it appeals to different markets. How is this different from marketing segmentation? Marketing segmentation...
The need to diversify and add new product lines into your business or modify existing products is an essential element of growth for most companies. But the catch here is that product development is not a piece of cake. An immense amount of research, planning, time,...
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