Given the importance of pricing in driving product value, it could be said that pricing research is a vital component of a company’s pricing strategy. A clear understanding and management of consumers’ reference prices will help strengthen your overall pricing strategy.
Market penetration and pricing are two critical challenges for businesses across industries, especially for startups trying to make an impact in a specific region or industry. A market penetration pricing strategy aims to help businesses accelerate product and service...
Competitive Pricing Strategy for a Fashion Retailer With the ever-growing popularity of online shopping, the competition in the fashion retail market is on a constant rise. This demands fashion retailers to keep a watch on their competitors’ pricing strategies while...
Infiniti Research, a leading market intelligence solutions provider, has announced the launch of its latest newsletter on pricing strategies for businesses. With the market becoming increasingly competitive, choosing the right pricing strategy isn’t easy as it used to...
Competitive Pricing Analysis for the Retail Industry Today, retailers use a variety of pricing strategies depending on their unique business goals and objectives. However, for retailers to succeed in the long-run, it is important to have the right pricing strategy....
Setting competitive prices for your new or existing products and services can be challenging. If you set prices for your products or services too high, you'll miss out on valuable sales. Conversely, if you set prices too low, you'll miss out on valuable revenue. Also,...
Penetration Pricing Strategy for a Consumer Electronics Company With a large number of consumer electronics products being introduced every year, companies in the consumer electronics market are facing difficulties to increase market share and sales volume for their...
Competitive Pricing Strategy for a Fast Food Company Today, businesses use a variety of pricing strategies depending on their unique business goals and objectives. However, in today’s competitive marketplace, it is important to have the right pricing strategy to...
Competitor Analysis for Food Packaging Company With technological progression and market advancements, the food packaging industry continues to evolve. Moreover, the trends in packaging such as the introduction of sustainable packaging practices, convenient on-the-go...
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