Given the importance of pricing in driving product value, it could be said that pricing research is a vital component of a company’s pricing strategy. A clear understanding and management of consumers’ reference prices will help strengthen your overall pricing strategy.
Choosing the right pricing strategy is one of the most crucial decisions that you have to make. Get it wrong, and it could cost big for your business. Online and offline retailers alike recognize pricing strategy as one of the key value levers, and, accordingly,...
Pricing is one of the most critical business decisions that companies must make. A lot of thought, calculations, and brainstorming go into the pricing decisions, so it’s no child’s play. If you think that pricing is a one-time process for a business, then its time to...
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