The pharmaceutical industry is potentially the most challenging industry, with regard to supply chain complexities, regulations, competition, and logistics functions. Pharma logistics is an industry sector dedicated to acquiring, warehousing, and transporting...
Restoring Normalcy in the Pharmaceutical Value Chain: The Impact of COVID-19 and the Next Step to Success
The COVID-19 pandemic has challenged industries, countries, and governments endlessly over recent months. The spread of the virus has led to a range of issues that impact the foundation and functioning of business operations, GDPs’, and supply chains. All industries...
The Influential Role of KOLs in Pharma and The Value of Pharma Market Research
The pharmaceutical industry has always held credibility, proof, and awareness in extremely high regard. Collaborating with Key Opinion Leaders (KOLs) is an avenue to promote credibility and raise awareness about the various offerings and portfolios of pharmaceutical...
Capturing Value from Pharma M&A: Critical Considerations for Success
The pharmaceutical industry is one of the major sectors that is actively involved in huge mergers and acquisitions (M&A) deals, both in terms of the number of deals and the amount of money spent. Most companies in the sector, especially the big pharma consider...
Infiniti Helped a Biopharmaceutical Contract Manufacturing Market Client to Reduce Operational Costs by 27%
Biopharmaceutical Contract Manufacturing Market Overview As biopharmaceutical contract manufacturing is becoming a major investment area for traditional pharmaceutical companies owing to the enhanced production capabilities at relatively lower prices, the industry is...
Winning in Emerging Markets: What Big Pharma Companies Must Do
Emerging markets are highly promising and offer a plethora of opportunities for pharmaceutical companies. As a result, there is an unprecedented increase in the number of companies in the life sciences industry that are turning to emerging markets such as Brazil,...
Generating Huge Sales and Realizing Profits of Over 29% for a Pharmaceutical Company Using Market Intelligence Engagement
Pharmaceutical Industry Analysis[spacer height="20px"] The innovations in advanced biologics, rising population, and access to quality healthcare and pharmaceuticals to middle-class people worldwide are driving the growth of the global pharmaceutical industry....
Market Segmentation: A Key to Success for Pharmaceutical Companies
Market segmentation revolves around the process of dividing a market up into homogeneous segments and targeting each of them with a distinct product or message is now at the heart of marketing theory. Rising costs and demands for affordable health care continue to...
Five Types of Marketing Strategies for Pharmaceutical Companies to Boost Profits
Technological advancements and the healthcare industry are very closely associated. Recent advancements are mainly intended to improve treatments and therapies. However, when it comes to pharmaceutical companies, technological developments bring...