With the COVID-19 pandemic taking a toll on profits and operations of industries across the globe, the usually resilient personal care products market is no exception to the impact of the ongoing crisis. During these recessionary times and consequent economic fallout,...
Market Entry Strategy Framework for a Personal Care Products Manufacturer Helps Break into the Russian Market
Personal Care Products Industry Overview The global personal care products market is expected to proliferate owing to the growing demand for gender-specific products including shaving creams, shampoos, conditioners, and face masks. Additionally, the intensifying...
Market Segmentation Analysis Helps a Personal Care Products Provider to Identify Their Target Audience
To stay relevant in today’s dynamic and competitive business environment, personal care products firms across the globe have started implementing new strategies to improve their profitability and competitiveness. Moreover, personal care products organizations have...
Competitive Analysis of Personal Care Brands in Indonesia
Business Challenge A personal care products manufacturer market wanted to evaluate its competitors’ marketing strategies in the Indonesian market, make changes in its own strategies and improve market visibility. Situation The client was a new entrant in the market...