To help our clients, we recently analyzed the packaging sector and identified the forces reshaping packaging design. The aim is to help companies navigate complexities and stay ahead of the competition. This article sheds light on three focus areas for companies looking to jump-start their packaging design transformation journey.
Tips and Tricks for Adopting a Limited Edition Packaging Design
The tag ‘Limited edition’ is a marketing strategy that never seems to fails in the market. After all, who doesn’t like to possess something that is rare or unique right? Marketers and brands have for long used this human psychology trait in their product and packaging...
Top 5 Exhibits of Green Packaging Applications
Packaging is a crucial aspect of the product which not only protects it against external threats but also serves as an influencer to induce customers to make the purchase. However, the packaging industry has recently come under heavy criticism because of its wasteful...
5 Interesting Trends Budding in Food Packaging
Have you ever bought a food product that was newly introduced in the market just by the way it’s packaging looked? Well, this is precisely why food companies invest heavily on the packaging. Packaging is considered to be the brand’s representative to communicate...
Stand Out from The Rest Using Inspiration from These Packaging Design Trends
When you first see a product on the retail store shelf, what ignites the curiosity in you to know more about that product? The answer to this could vary from person to person such as the colors, the design, the pictures on the product, etc. But all these answers...