The oil and gas companies operate within complex national and global frameworks. Although expansion into new geographies such as ultra-deepwater drilling is opening up new avenues for revenue growth, it is also simultaneously increasing the complexity and risk of...
Market Segmentation Helps an Oilfield Equipment Manufacturer to Develop a Unique Brand Position
Lately, the demand for oilfield equipment is proliferating owing to the rising oil extraction and refining activities across the globe. Additionally, the ongoing efforts to discover new oilfields across various untapped regions is spurring the need for oilfield...