new product launch strategy

Attaining New Product Launch Success in the Pharma Industry

Attaining New Product Launch Success in the Pharma Industry

A new product launch is one of the biggest expenses incurred by pharma companies worldwide. The right product launch strategy can help ensure that the product is recognized and accepted by physicians, KOL, and patients alike. Pharma companies invest considerable time...

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Infiniti’s 5 Step Guide to a Successful New Product Launch

Infiniti’s 5 Step Guide to a Successful New Product Launch

Whether you’re launching a new product or a service, it isn’t easy as it used to be. With a multitude of new products being introduced in the market each passing day, businesses today are under the pressure to effectively build buzz for their new product, reach their...

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