Companies and manufacturers across all industries partake in new product development once at the least through their lifecycle of operations. If conceptualized, planned, developed, and launched strategically, the new product development process can lead to significant...
3 Ways Market Research can Help Build a Flawless Product Strategy
Most product failures and lack of customer adoption occur due to the lack of accurate data and research about the product, market, and target consumers. This is a consequent effect of building a product that customers do not need or does not meet customer...
Attaining New Product Launch Success in the Pharma Industry
A new product launch is one of the biggest expenses incurred by pharma companies worldwide. The right product launch strategy can help ensure that the product is recognized and accepted by physicians, KOL, and patients alike. Pharma companies invest considerable time...
Infiniti’s 5 Step Guide to a Successful New Product Launch
Whether you’re launching a new product or a service, it isn’t easy as it used to be. With a multitude of new products being introduced in the market each passing day, businesses today are under the pressure to effectively build buzz for their new product, reach their...
The Ultimate Guide to Sales Forecasting for a New Product
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Infiniti’s New Product Launch Strategy Helped a Pharmaceutical Company to Successfully Launch their New Oncology Drug in a Highly Competitive Market
Business Challenge Pharmaceutical companies have long relied on successfully launching new drugs to drive growth. Recent studies show that about two-thirds of the new product launches don’t meet sales expectations. And at the same time, product launches are becoming...
Planning A Product Launch? Here’s the Ultimate Checklist to Consider
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