Business Challenge A leading medical devices manufacturing major wanted to identify the impact of the changing competitive landscape of its business in the US and to ascertain the future potential for it as well. Situation The client wanted to quantify the potential...
Sales Performance Analytics Study for Patient Monitoring Systems
Business Challenge A leading multinational healthcare company wanted to identify the reasons for the decline in the sales of its trademark patient monitoring systems in North America. Situation The client was facing challenges as the sales performance of its patient...
Customer Assessment on Refurbished Medical Equipment Market in Latin America
Business Challenge A leading refurbished medical equipment provider wanted to assess the brand performance and effectiveness of its marketing promotions in America. Situation The client wanted to evaluate the brand perception, major customer purchase criteria,...
Multi-country Medical Device Testing and Certification Market Analysis
Business Challenge A global standards organization wanted to identify the major markets that it should enter into as part of its global expansion strategy. Situation The client went through a corporate strategy overhauling, and as part of its global expansion...
Competitive Benchmarking of Hernia Repair Devices Business Division
Business Challenge A global leader in urology devices wanted to benchmark its hernia repair devices and business performance against its top five competitors. Situation The client was facing challenges in terms of the sales growth of its hernia repair devices while...
Market Opportunity Assessment for Newborn Screening Instruments
Business Challenge A leading medical and diagnostic devices company wanted to assess the potential for its mass spectrometry products in the newborn screening market. Situation The client wanted a comprehensive assessment of the dynamics – demand and supply, value...
Customer Intelligence Study on Eye Care Surgical Equipment
Business Challenge An ophthalmic surgical instruments manufacturer wanted to increase satisfaction from its products as well as its market among customers who use this technology. Situation The client wanted to evaluate its attractiveness as a major eye care surgical...
Price Benchmarking Analysis for Computed Radiography X-Ray Equipment Business in the APAC Region
Business Challenge A Europe-based medical imaging systems manufacturer wanted to benchmark its costs, price, and service agreements against those of its competitors in the computed radiography X-ray equipment business. Situation The client wanted to stay ahead in the...
Assessment of Global Urological Diseases Market
Business Challenge A leading healthcare firm was interested in the assessment of the prevalence of urological diseases in several countries so that it could create targeted marketing strategies for its products. Situation The client wanted to understand the prevalence...