Marketing

Marketing Technologies That Every Marketer Must Use

Marketing Technologies That Every Marketer Must Use

The evolving marketing technology landscape is opening new doors of opportunities for marketers. In fact, marketing is now gradually transforming into a technology-powered discipline. Marketing technology refers to major initiatives, efforts, and tools that harness...

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Why Marketing Management is the Anchor of New Age Businesses

Why Marketing Management is the Anchor of New Age Businesses

Over the years, the concept of marketing management has gained increasing importance due to the rising market competition, the need for improved methods of distribution, cost reduction, and the increased profit rates. It is one of the most important functions in a...

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A Marketers Guide to the New Digital Marketing Trends

A Marketers Guide to the New Digital Marketing Trends

From taking over smartphones to becoming a part and parcel of social media, digital marketing trends have evolved drastically over the years. Apps like ‘Pokémon go’ that have fared considerably well in keeping the audience hooked on is proof enough that modern...

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4 Tips to Improve Your Marketing Research Process

4 Tips to Improve Your Marketing Research Process

Today, it has become quintessential for businesses to understand the fact that the concept of marketing has evolved and become more consumer-centric. Satisfaction is now the new aim of marketing, and to achieve this, companies need an appropriate marketing...

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Why Should Every Business Consider Using Affiliate Marketing

Why Should Every Business Consider Using Affiliate Marketing

Today, almost any business or process can be outsourced. Outsourcing saves companies both time and money. However, some forms of outsourcing have evolved to a smarter way of conducting business. Although not technically outsourcing, affiliate marketing is currently...

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