The evolving marketing technology landscape is opening new doors of opportunities for marketers. In fact, marketing is now gradually transforming into a technology-powered discipline. Marketing technology refers to major initiatives, efforts, and tools that harness...
Over the years, the concept of marketing management has gained increasing importance due to the rising market competition, the need for improved methods of distribution, cost reduction, and the increased profit rates. It is one of the most important functions in a...
From taking over smartphones to becoming a part and parcel of social media, digital marketing trends have evolved drastically over the years. Apps like ‘Pokémon go’ that have fared considerably well in keeping the audience hooked on is proof enough that modern...
Today, it has become quintessential for businesses to understand the fact that the concept of marketing has evolved and become more consumer-centric. Satisfaction is now the new aim of marketing, and to achieve this, companies need an appropriate marketing...
Your business is new, not many people know it yet. The product or service is really good, but how do you tell the masses about it? Organizations big or small all rely on marketing strategies for product and services promotions to get a word about their brand out in...
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for a renowned food chain client. The fast-food industry is flourishing despite the weakening global economy and...
Today, almost any business or process can be outsourced. Outsourcing saves companies both time and money. However, some forms of outsourcing have evolved to a smarter way of conducting business. Although not technically outsourcing, affiliate marketing is currently...
Marketers often come up with hundreds of marketing ideas for FMCG or any consumer-facing brands. The same managers will often struggle to bring about many such ideas when it comes to B2B marketing. Such limitations are caused by the finite number of channels available...
The food and beverage industry is one of the most exciting businesses out there that will sustain itself even in the time of economic hardships. This is because food is one of the basic needs of any human being. However, it doesn’t imply that having an F&B...
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