Marketing organizations seem to have lagged behind when compared to other sectors in terms of technological transformations and customer expectations. From the growth in popularity of online shopping channels to personalized ad campaigns for specific customer groups,...
Pharmaceutical Marketing Strategy Engagement With the increasing competition from generic drug manufacturers and the entry of new players, pharmaceutical companies are facing difficulties in capturing the attention of customers. Moreover, the fast-paced...
Go to market strategy for a consumer electronics company The US consumer electronics industry is growing at a fast pace. This rapid pace of change has opened up a host of market opportunities for companies operating in the consumer electronics industry. However, with...
What is brand marketing strategy? A brand marketing strategy is aimed at promoting a company’s products or services in a way that highlights its overall brand. Companies leverage brand marketing services to help them link the brand’s identity, values, and personality...
Business Challenge As tech giants make healthcare market entrances, traditional healthcare companies face increasing pressure to remain competitive. Healthcare providers need to prioritize on keeping pace with innovation and update their systems to avoid being left...
What is a product development strategy? The market today is far more competitive than it used to be probably a decade ago. Single product designs are becoming obsolete, causing revenues to falter. Savvy companies have realized that product evolution and modification...
Black Friday is no longer a one-day shopping extravaganza, all thanks to ‘Cyber Monday’ which has made it an extended shopping period for customers. In 2017, the U.S. eCommerce revenue hit a record-breaking $3.34 billion on Black Friday – a substantial 21.6...
What is target market analysis? Target market analysis involves the study of a company’s potential clients. It helps in creating better target marketing strategies through which businesses can arrive at a decision on whom to direct their marketing and sales efforts...
What is market segmentation process? The segmentation process essentially involves grouping and sub-grouping large homogenous markets into clearly identifiable segments. The division is made on the basis of similarities in needs, wants, or demand characteristics. The...
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