marketing research

Finding the Right Mix for a Product Marketing Strategy

Finding the Right Mix for a Product Marketing Strategy

What is a product marketing strategy? Launching a new product into the market can prove to be a big fiasco in the absence of an appropriate product marketing strategy. It involves a series of efforts that are undertaken to get the products into consumers’ hands. The...

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Why Marketing Management is the Anchor of New Age Businesses

Why Marketing Management is the Anchor of New Age Businesses

Over the years, the concept of marketing management has gained increasing importance due to the rising market competition, the need for improved methods of distribution, cost reduction, and the increased profit rates. It is one of the most important functions in a...

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4 Tips to Improve Your Marketing Research Process

4 Tips to Improve Your Marketing Research Process

Today, it has become quintessential for businesses to understand the fact that the concept of marketing has evolved and become more consumer-centric. Satisfaction is now the new aim of marketing, and to achieve this, companies need an appropriate marketing...

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