Pharmaceutical Marketing Strategy Engagement With the increasing competition from generic drug manufacturers and the entry of new players, pharmaceutical companies are facing difficulties in capturing the attention of customers. Moreover, the fast-paced...
Developing a Product Marketing Strategy Helped Curtail Marketing Spend and Enhanced Sales for a Vegan Food Company
Product Marketing Strategy for a Vegan Food Company The vegan food market in the United States is undergoing massive transformations. With ongoing shifts in consumer needs and market demands, vegan food companies are finding it extremely challenging to adapt to market...
Marketing Strategy: Building a Robust Marketing Plan and Increasing Profit Margins by 25% for a Chemical Company
With the increasing pressure caused by new entrants in the market, lack of innovation, and diminishing opportunities to differentiate against competitors, the chemical companies are on the verge of disruption. Thus, chemical companies are realizing that, in order to...