The customized solutions accelerated the client’s market segmentation and targeting efforts by providing accurate insights into target market segments and customer needs. The benefits achieved include:
What You Need to Know About B2B Market Segmentation
B2B market segmentation helps segment prospective buyers into different groups based on shared characteristics, needs, and behaviors. It involves segmenting a heterogeneous B2B market into several smaller homogeneous markets based on current demand patterns and...
Market needs based segmentation aids portfolio management for a protein therapeutics manufacturer
What is needs based segmentation in market research? Needs based segmentation is based on the concept that every market can be divided into homogenous segments based on customer needs. This type of analysis is used to develop products with a high market demand...
The Journey Ahead for the Meat Packaging Industry
The meat packaging industry is crucial, convenient, and complex. It comprises of various sectors and sub-sectors, due to the multiple kinds of meat that are packaged and transported every day. Industry experts have forecasted steady growth for the meat packaging...
Customer Segmentation Analysis Aligns a Telecom Company’s Growth Strategy with Customers’ Needs
The client, a global leader in the European telecom industry for more than a decade, wanted to segment its large enterprise customers and develop strategies to meet their changing digital communication-based needs. With Infiniti's customer segmentation analysis, the...
A Consumer Electronics Company Personalized Marketing Advertisements for Different Target Audiences by Leveraging Market Segmentation Analysis
Market Segmentation Analysis The global consumer electronics industry is undergoing a rapid phase of change as leading brands are increasingly focussing on developing personalized product and service offerings for their customers. Also, with the proliferating...
Streamlining Marketing Initiatives and Increasing Sales by 33% for a CPG Company | Market Segmentation Approach
Market Segmentation Analysis for a CPG Company The consumer packaged goods (CPG) market landscape has changed dramatically over the past few years, and so have the expectations of customers. Today, modern customers value businesses that identify their individual needs...
Infiniti’s Market Segmentation Analysis Helped a CPG Company Focus on Lucrative Customer Segments and Drive Profitability
Market Segmentation Analysis for a Consumer Packaged Goods Company Due to growing ethnic diversity and broadening income disparity, consumers are becoming increasingly heterogeneous in their product preferences. This has severely impacted various market sectors,...
Maximizing ROI with an Ideal Target Market Segmentation Strategy
What is target market segmentation? Target market segmentation involves determining how organizations can divide their customers into smaller groups based on characteristics including age, behavior, income, and personality traits. Product launch and marketing...