What is target market segmentation? Target market segmentation involves determining how organizations can divide their customers into smaller groups based on characteristics including age, behavior, income, and personality traits. Product launch and marketing...
For business-to-business (B2B) enterprises, market segmentation process can be a powerful tool for tactical and strategic applications under growing pressure to better target prospects and customers. Market segmentation strategies have enjoyed extensive acceptance in...
We often tend to associate psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines to the term market segmentation. Interestingly, market segmentation is a much broader concept that penetrates into the practice of business throughout...
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