For business-to-business (B2B) enterprises, market segmentation process can be a powerful tool for tactical and strategic applications under growing pressure to better target prospects and customers. Market segmentation strategies have enjoyed extensive acceptance in...
Delivering High-Quality Products with the Help of a Target Market Segmentation Strategy – A Case Study on the Healthy Drinks Segment
5 Essential Criteria for Developing a Target Market Segmentation Strategy Market segmentation is crucial to business success which is why it is practiced by most business organizations to streamline their marketing initiatives. Market segmentation is the process of...
Market Segmentation Strategy for a Luxury Cars Dealer – A Case Study by Infiniti Research
Market Segmentation Strategy: What is it all about? Conducting an in-depth review of your target market and the audience is the first step to successfully launch your products/services. A market segmentation strategy is what empowers businesses to divide the target...