The meat packaging industry is crucial, convenient, and complex. It comprises of various sectors and sub-sectors, due to the multiple kinds of meat that are packaged and transported every day. Industry experts have forecasted steady growth for the meat packaging...
Even the most successful retail companies agree that the ‘one size fits all approach is no longer a viable option to survive in today’s exceedingly competitive marketplace. As such, they are using techniques such as retail market segmentation to stay ahead of the...
What is target market segmentation? Target market segmentation involves determining how organizations can divide their customers into smaller groups based on characteristics including age, behavior, income, and personality traits. Product launch and marketing...
A customer segmentation strategy is an invaluable tool for companies seeking to boost market share. However, most companies fail to implement an effective customer segmentation strategy. Modern companies know that they need to meet customer demands, but what they do...
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of its latest market segmentation solution for a luxury retail client. The global luxury retail industry typically includes cosmetics, watches, fragrances,...
A polymer is a class of synthetic or natural substance that is composed of macromolecules. They form the basis of minerals such as quartz, diamond, and feldspar. Polymers also include man-made materials such as concrete, paper, glass, plastics, and rubbers. The...
Many successful businesses continue to grow simply because they understand their markets and customers. One of the best techniques businesses can use to better target their customers is to leverage the benefits of market segmentation. Simply put, market...
Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.