Written By: Mohit Sharma The chemical industry, a dynamic and pivotal sector, continually evolves as market dynamics shift and user requirements diversify. To navigate this landscape effectively, a strategic approach to market segmentation becomes indispensable. In...
Market Segmentation is Old, But Certainly Far from Obsolete
Written By: Vishesh Kumar Market segmentation explained in less than 2 minutes And one man in his time plays many parts.” Wroe Alderson has worn many hats in his lifetime (1898–1965) – that of an active Quaker, president of the American Marketing Association, and...
The Journey Ahead for the Meat Packaging Industry
The meat packaging industry is crucial, convenient, and complex. It comprises of various sectors and sub-sectors, due to the multiple kinds of meat that are packaged and transported every day. Industry experts have forecasted steady growth for the meat packaging...
Infiniti’s Market Segmentation Analysis Helped a CPG Company Focus on Lucrative Customer Segments and Drive Profitability
Market Segmentation Analysis for a Consumer Packaged Goods Company Due to growing ethnic diversity and broadening income disparity, consumers are becoming increasingly heterogeneous in their product preferences. This has severely impacted various market sectors,...
Analyzing Customer Behavior and Enhancing Profitability for a Fast Food Company with the Aid of Market Segmentation Strategies
Market Segmentation Strategies for the Food Industry About the Client The client is one of the world's leading fast food store, with more than 77 outlets globally. The company sells high-quality fast food products and beverages, along with a variety of...
How an Automotive Giant Carved Out a Niche for Themselves in a New Market Segment – Infiniti’s Market Segmentation Study
Market Segmentation Best Practices: 4 Simple Rules Market segmentation analysis isn’t as challenging as it seems to be. The market segmentation process just takes time and research. It is important to prepare and do your research up front to determine the potential...
Market Segmentation Strategies: 3 Major Challenges B2B Enterprises Face and Ways to Tackle Them
For business-to-business (B2B) enterprises, market segmentation process can be a powerful tool for tactical and strategic applications under growing pressure to better target prospects and customers. Market segmentation strategies have enjoyed extensive acceptance in...
Customer Segmentation Strategy: 3 Key Challenges That Every Business Faces
A customer segmentation strategy is an invaluable tool for companies seeking to boost market share. However, most companies fail to implement an effective customer segmentation strategy. Modern companies know that they need to meet customer demands, but what they do...
5 Strategies to Do Effective Market Size Analysis for a Start-Up
For any startup, apart from developing a unique product or hiring the right talent, doing some market research is also very crucial. A part of this market research should include market size analysis. It is very difficult to make money for a startup without any market...