Any organization that invests a lot of effort and time into researching products is well poised to increase its knowledge and understanding of the business scenario. If any business has plans to launch new products or services in the market, it is advisable that they...
Market Research Engagement: Helping a Multinational Oil and Gas Company Understand Customer Behavior and Establish Ongoing Trends
Owing to the rise in global demand along with the volatility of prices and stringency of environmental guidelines, oil and gas companies face three main challenges - cost reduction, performance optimization, and improvements in environmental footprint. Technological...