What is product positioning strategy? One of the biggest challenges faced by brands is to identify how to sell their products. A product positioning strategy involves planning for the market and identifying ways to get customers to perceive the product in a particular...
Achieving Successful Brand Positioning in Your Market
What is brand positioning? A Strong brand is what sets apart the products of one company from another. Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....
Building a Strong Market Positioning Statement: What Companies Must Do
What is market positioning? Market positioning outlines what businesses must do to market their products or services to the target customers. It involves the ability to influence consumer perception regarding a brand or its offerings relative to competitors. The...