market positioning strategy

Common Mistakes to Avoid in Your Product Positioning Strategy

Common Mistakes to Avoid in Your Product Positioning Strategy

What is product positioning strategy? One of the biggest challenges faced by brands is to identify how to sell their products. A product positioning strategy involves planning for the market and identifying ways to get customers to perceive the product in a particular...

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Achieving Successful Brand Positioning in Your Market

Achieving Successful Brand Positioning in Your Market

What is brand positioning? A Strong brand is what sets apart the products of one company from another.  Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....

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Conveyor Belt Market Research Study in Latin America

Conveyor Belt Market Research Study in Latin America

Business Challenge A leading US-based conveyor belt manufacturer wanted to identify the reasons for the decline of its business in America. Situation The client was affected by a decline in market share in America and wanted to regain its momentum. The company was...

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