The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process innovations are usually the result of cross-discipline ideas involving different manufacturing and product...
How we Used Market Opportunity Assessment to Enhance Small Molecule Drug Development For a Pharma Client
Read our latest case study to understand how our market opportunity assessment helped a pharma company enhance small molecule drug development.
How Market Intelligence Solutions Can Answer Three Crucial Business Questions for Companies Across Industries
What is Market Intelligence? Rapidly growing industries, technological advancements, transforming markets, and increasing digitization have propelled data and analytics in decision-making. Market intelligence is becoming an increasingly necessary tool for companies...
Identifying Market Opportunities and Adapting to Change in the Telemedicine Market
Telemedicine Market Overview Technology and medicine are the most rapidly evolving fields globally, and with advancement, they bring about significant change. As the two fields grow, they become increasingly intertwined. Medical devices, diagnostic devices,...
The Automotive Cybersecurity Market: The Development of Autonomous Cars and Other Notable Growth Drivers
As dependence on digitization increases, all industries must take an extra step to ensure the safety and security of all consumers. Similarly, connectivity within the automotive sector has progressively increased, and Bluetooth systems, among others, have taken the...
A Prominent Personal Care Products Brand Leverages Industry Trend Analysis to Keep Pace with Market Innovations and Win Back Lost Market Share
With the COVID-19 pandemic taking a toll on profits and operations of industries across the globe, the usually resilient personal care products market is no exception to the impact of the ongoing crisis. During these recessionary times and consequent economic fallout,...
Specialty Chemicals Market: Why is a Market Opportunity Assessment the Best Way Forward?
The specialty chemicals market is highly complex and competitive. The most prominent segments of this market are specialty polymers, surfactants, flavors and fragrances, electronic chemicals, and industrial and institutional cleaners. Specialty chemicals are in high...
An Automotive Company Achieved Significant Service Level Improvement and Profit Growth with Market Opportunity Analysis
Although the German automotive sector has been witnessing a positive growth over these years, a host of geographical and technological developments are expected to disrupt the automotive market over the next five years. The automotive industry is undergoing dramatic...
Attracting New Customer Groups with Market Opportunity Analysis for a Fast Fashion Retailer
The fast fashion sector is a booming industry with diverse and big opportunities in store. However, this sector is faced with a unique set of challenges due to its highly dynamic nature. The recent events of some of the biggest fast fashion retailers having to shut...