Venturing into a new market is always a ‘tricky business'. Entering markets overseas where consumers think differently, follow different cultural norms, and speak entirely different languages could prove to be extremely complicated and a daunting task for...
Building Harmony with Japanese Customers: Key Insights for Expanding Your Business into Japan
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Market Entry Barriers to the Chinese Pharma Industry
Although expansion into emerging markets is vital for pharma companies to ensure continued growth, both cultural and economic market entry barriers can pose problems. China is one of the most lucrative markets for pharma companies across the globe. China’s growing...
4 Common Market Entry Mistakes and How to Avoid Them
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Building a Strong Market Positioning Statement: What Companies Must Do
What is market positioning? Market positioning outlines what businesses must do to market their products or services to the target customers. It involves the ability to influence consumer perception regarding a brand or its offerings relative to competitors. The...
Beating the Odds in Market Entry with Competent Market Entry Strategies
New and emerging markets open up numerous opportunities and have limitless potential for growth. However, when to take a closer look at the annals of business history, it shows that for every successful market entry, about four fail. Interestingly, it is not just...
Four Barriers You Need to Overcome Before Planning Your International Market Entry Strategies
The rising rate of globalization is prompting brands across the world to ‘think global’. In the long term, every modern business wants to expand its reach to international markets, which would eventually spike its profit and growth graphs. The lucrative scope of doing...
Top 4 Emerging Markets of 2018 and Their Characteristics
Emerging markets, aka developing countries or emerging economies, are nations who are investing extensively in boosting their production capacity. Such nations have moved away from their traditional economy, which relied solely on the export of raw materials and...
Market Entry Strategy Framework for a Personal Care Products Manufacturer Helps Break into the Russian Market
Personal Care Products Industry Overview The global personal care products market is expected to proliferate owing to the growing demand for gender-specific products including shaving creams, shampoos, conditioners, and face masks. Additionally, the intensifying...