Starting a new business or developing a new product requires businesses to conduct an in-depth market analysis. Understanding market needs provides insights for developing and launching your product. Too often, businesses launch a new product within a small market...
Factors to Consider While Performing Market Trend Analysis
Tracking and monitoring market shifts and the changes in consumer trends is crucial to identifying commercial advantages. At Infiniti Research, we leverage sophisticated market research methodologies and customer intelligence to distinguish short-term fads from...
Market Size Analysis Enhances Market Share and Business Stability for a European Automotive Major
Market Size Analysis for an Automotive Major The European automotive industry is undergoing a period of tremendous transformation, triggered by development in emerging markets, the accelerated rise of new technologies, and the entry of new players. The fast pace of...
Market Research Services Helped a Healthcare Company Strengthen Their Position in the Market – An Infiniti Research Success Story
Business Challenge As tech giants make healthcare market entrances, traditional healthcare companies face increasing pressure to remain competitive. Healthcare providers need to prioritize on keeping pace with innovation and update their systems to avoid being left...
Boosting Market Share and Enhancing Profit Margins by 11% for a Construction Equipment Manufacturer – A Case Study on Market Share Analysis
Business Challenge The declining growth prospects for construction equipment in European regions resulted in low profits for companies in the construction equipment market. Also, competition in the market has been fierce, which forced major construction manufacturers...
Market Intelligence Versus Business Intelligence: What’s the Difference?
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Pharmaceutical Industry – Infiniti’s Target Market Analysis Helps Refocus Attention on Customers’ Needs
Pharmaceutical Market Analysis With rising concerns pertaining to healthcare treatments, the pharmaceutical industry has witnessed promising growth over the last five years and this trend is expected to continue in the coming years as well. The pharmaceutical industry...
Mastering Market Analysis in 4 Simple Steps
Having a strong understanding of the market and the customers is the stepping stone to success for any company. Unless businesses have a clear idea of who their customers are, developing a successful marketing strategy will be nothing less than a struggle. Market...
Specialty Chemicals Market Analysis: Identifying Key Market Challenges and Competitors with the Aid of Infiniti’s Industry-leading Solutions
Specialty Chemicals Market Analysis Today, customers demand and enjoy a food supply that is flavorful, nutritious, colorful, and affordable. Food additives and specialty chemicals help make this possible. Thus, the role of specialty chemical distributors has been...