Competitive benchmarking is the continuous process of comparing a company’s performance with that of its counterparts or competitors in the industry using a set collection of metrics. Using competitive benchmarking analysis, not only can businesses get an organized...
Industry Benchmarking Engagement: How Infiniti’s Strategic Intelligence Solutions Assisted a Global Retail Services Client to Devise an Effective Product Differentiation Strategy
In the last couple of years, the relentless growth of technology and surplus information have changed the landscape for the businesses in the retail services space. Now, meeting the audience’s requirements seems much simpler than ever before and many businesses in the...
Market Assessment Study: How Infiniti Helped a Metal Fabrication Company Define their Tactical Actions
At present, companies in the manufacturing industry are concerned about addressing issues pertaining to pricing and profitability. Also, with the recent shift toward innovations, leading companies in the metal fabrication market are looking for reliable solutions that...
Can Benchmarking Make You The “Man of Steel” in the Steel Industry
The relevance of benchmarking in the steel industry has been a topic of debate for several years. Many players in the industry were initially of the opinion that benchmarking may not be effective in the steel industry as there is limited transparency in the industry...
Market Intelligence Assists a Fluid Management Devices Manufacturer Devise a Product Marketing Plan to Enter Latin American Market
In the recent years, the healthcare industry has restructured its service delivery system to survive in the maturing state of the industry. Also, with the commitment to provide quality services, the healthcare industry is witnessing relentless growth in innovations to...
Industry Benchmarking Assists a Renowned Material Handling Equipment Manufacturer Devise Effective Marketing Campaigns
Currently, with the manufacturing industry depending on effective logistic operations, organizations in the manufacturing sector have started relying on material handling products to deliver smooth warehouse and logistics experience. Also, with the advent of...
Benchmarking Study on Spring & Stabilizers Category for Passenger Cars
Business Challenge A leading auto components manufacturer wanted to gain an in-depth understanding of the strategies of competitors in the springs and stabilizer category. Situation The client wanted to understand the competitive landscape specific to the spring &...