The healthcare sector in Central and Eastern Europe (CEE) has been transitioning and showing positive signs of growth over the past two decades. This has largely been fueled by the reform of health services becoming a priority on the political agenda. As a result,...
The US healthcare industry is increasingly moving from volume-based to a value-based model wherein the key focus will be on improving patient health and ensuring that they are given good care. A value-based model in the healthcare industry would mean lesser...
Six Actionable Steps to Build a Robust Marketing Strategy Plan Building a B2B marketing strategy plan is no simple task. The marketing strategy plan must deliver a strategy to transform business objectives into marketing priorities and goals while outlining the steps...
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