As hundreds of new products make their entry into retail shelves every year, it is critical for brands to revamp their packaging strategy in order to stand out in the market. Furthermore, changing consumer demand, social movements, increasing regulatory compliance,...
Sustainability is an essential and fast-growing area of concern for the packaging companies as it addresses environmental, social, and economic challenges. Green packaging, also known as sustainable packaging, makes use of packaging materials that cause little or no...
Did you know that environmental degradation has caused the extinction of over 1 million living species in the world? This is one of the main reasons why businesses have come under the radar of government and other regulatory agencies. Packaging is an aspect where...
Packaging trends are rapidly evolving with each passing year. With the current trends in buying behavior of customers and a large number of options at their disposal, it is not surprising that companies in the packaging industry are expected to be more innovative than...
Your food delivery arrives at your door! All the contents are in a huge plastic bag. Inside, there’s pizza packed using paperboard which is supported by plastic-made pizza tables. Also, there are noodles packed in a paper box. They have provided multiple mini ketchup...
Packaging plays a functional as well as a promotional role for any company. In the attempt to make packaging both protective and attractive, companies shell out a bomb on packaging materials. Some of the materials chosen might not even be necessary. Furthermore, when...
Packaging has become an indispensable part of product marketing. For some products, packaging just steals the limelight away from the product; whereas, for others, it adds to the user experience. Packaging for business purpose serves different functionality, where it...
The evolution of top global packaging companies dates back to as far as 5000 years when materials such as leaves, wood, and glass were used to cover or store the product. Modern technology has come a long way that it provides strength, resilience, protection,...
Packaging is a crucial aspect of the product which not only protects it against external threats but also serves as an influencer to induce customers to make the purchase. However, the packaging industry has recently come under heavy criticism because of its wasteful...
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