Rising market competition demands businesses to keep a keen watch on the changing market trends and gain a deeper understanding of their buyer personas. Over the last few years, there were several instances of e-commerce companies that shut shop due to declining...
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Customers are the lifelines of business, irrespective of whether it is a brick-and-mortar store or an eCommerce business. According to industry experts at Infiniti Research, more than half of a company’s future revenue will come from approximately 20% of its existing...
What is an omnichannel strategy? The consumer path to purchase is no longer linear. Instead, their shopping journey has many touchpoints, both online and offline. An omnichannel strategy refers to an approach to sales that seeks to provide customers with a seamless...
The e-commerce market continues to evolve at a mind-boggling pace, which indicates that companies in this space must adapt to the latest technological advancements and innovative strategies to stay ahead of the curve. With several new additions, 2018 has definitely...
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