As the coronavirus pandemic hits the world, we can expect ginormous changes in consumer buying behavior. This will have a severe impact on retailers globally. Market assessment experts at Infiniti Research have closely monitored the changing FMCG industry patterns,...
Today, we live in an era where the adoption of smart & competitive pricing strategies can catapult new brands and retailers to quick success. At the same time, the failure to project the right brand image through effective pricing can seriously destabilize the...
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