Rising market competition demands businesses to keep a keen watch on the changing market trends and gain a deeper understanding of their buyer personas. Over the last few years, there were several instances of e-commerce companies that shut shop due to declining...
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Customers are the lifelines of business, irrespective of whether it is a brick-and-mortar store or an eCommerce business. According to industry experts at Infiniti Research, more than half of a company’s future revenue will come from approximately 20% of its existing...
What is an omnichannel strategy? The consumer path to purchase is no longer linear. Instead, their shopping journey has many touchpoints, both online and offline. An omnichannel strategy refers to an approach to sales that seeks to provide customers with a seamless...
Choosing the right pricing strategy is one of the most crucial decisions that you have to make. Get it wrong, and it could cost big for your business. Online and offline retailers alike recognize pricing strategy as one of the key value levers, and, accordingly,...
One of the significant advantages of operating online is the effortless access to unlimited data on customer centric trends, preferences, and shopping behavior. E commerce companies can easily gather necessary information based on the past shopping data of their...
Marketing Intelligence for E Commerce Industry Today, the global e commerce industry has been evolving rapidly owing to the pervasive impact of the global online ecosystem and changing nature of buyers. The global e commerce industry comprises of buying and...
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