In an industry as competitive as the pharmaceutical industry, innovation is the best strategy for success. Unfortunately, innovation in this industry is a challenging process. The drug development process is a long, taxing, and exhaustive process, regardless of the...
In recent years, the surge in the number of cancer patients has forced many leading pharma companies to introduce therapeutics and supportive care drugs for effective treatment. To curtail the dependence on therapies, companies around the globe are actively pursuing...
Business Challenge A leading Europe-based healthcare company wanted to understand its competitor’s strategy, pipeline, and plans for the development and launch of new products. Situation The client wanted to conduct a comprehensive assessment of the competitor’s...
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