What is Market Intelligence? Rapidly growing industries, technological advancements, transforming markets, and increasing digitization have propelled data and analytics in decision-making. Market intelligence is becoming an increasingly necessary tool for companies...
Realizing Savings of 27% for a CPG Company with the Help of Demand and Supply Analysis
Business Challenge The client, a leading CPG company in South America, was facing predicaments of ineffective supply and demand planning. With retailers increasingly producing and selling private label products and major competitors moving towards direct-to-consumer...