As e-commerce and specialty stores grow in appeal, big-box retail stores are gradually losing relevance. The numerous store and company closures across several categories over the last decade is a key indicator of the shrinking demand for big-box retail. One of the...
What is demand analysis? Demand analysis involves understanding the customer demand for a product or service in a particular market. Companies use demand analysis techniques to determine if they can successfully enter a market and generate expected profits to advance...
Business Challenge A leading animal health company wanted to understand the perspective of veterinarians on veterinary diagnostics in the APAC region. Situation The client wanted to evaluate the current diagnostic habits of veterinarians in the APAC region to identify...
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