The coronavirus outbreak has put many industries in a state of flux, and the consumer packaged goods sector is hardly an exception. Shortage of essential supplies and empty shelves of supermarkets are some of the visible impacts of the global supply chain disruptions...
Companies in the retail industry rely on demand forecasting to support inventory planning and distribution functions across their sales channel. Accurate demand forecasting requires companies to have a clear understanding of the right data and the repercussions of...
What is demand analysis? Demand analysis involves understanding the customer demand for a product or service in a particular market. Companies use demand analysis techniques to determine if they can successfully enter a market and generate expected profits to advance...
What is demand management? Demand management, also known as consumption management or strategic spend management, involves controlling and tracking the requirements of different business units and other internal purchasing operations. Engaging in demand management...
Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.