Business Challenge A leading power generation equipment manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its excavator products. Â Situation The client wanted to assess the brand perception, key customer purchase...
Business Challenge A leading healthcare firm wanted to understand the perceptions of decision-makers and stakeholders regarding the healthcare technology and reimbursement processes in Latin America. Situation The client wanted to identify its target segments by...
Business Challenge A global healthcare technology service provider wanted to understand the purchase decision-making process and key purchase criteria adopted by customers of blood banking data management services in Brazil. Situation The client wanted to assess the...
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