What is customer experience management? Customer experience management involves managing customer interaction through both physical and digital touchpoints in order to deliver personalized customer experiences. This helps drive customer loyalty and boosts revenue....
The Basics of Creating a World-Class Customer Experience Strategy
Companies that focus on customer experience become successful in reducing churn and increasing revenues – leading to higher profits. Customer experience definition Customer experience(CX) has become the new buzzword for most companies across industries. It may be...
6 Tips to Effectively Kick-start Customer Journey Mapping
What is customer journey mapping? Customer journey mapping is now one of the most favorite tools for businesses to visualize their customer’s experience. Customer journey mapping helps companies view their business from a customer’s point of view. In other terms,...
Customer Retention: 5 Unique Ways to Keep Your Customers Hooked on
Customers are the most important assets for any thriving business. However, with cut-throat competition in the market today, retaining the existing customers is a serious challenge for brands. Customer retention often proves to be a less-expensive process for...
Four New-age Customer Segmentation Models Every Marketer Should Consider
Customer segmentation is the heart of the marketing efforts of any company. Traditional techniques such as demographic, geographic, behavioral, and psychographic segmentation could often prove to be hectic for marketers. These practices often involve grouping...
Thinking Inside the Box: How the Right Customer Care Strategies Can Deliver an Exceptional Customer Experience
The old phrase ‘caveat venditor’ (meaning let the seller beware) is being taken seriously by modern businesses that want to thrive in today’s extremely competitive marketplace. Customer care and satisfaction have now become the cornerstone for gauging success in...
How to up Your Game While Building Customer Experience
Customer experience is the new building block of success, irrespective of the industry that you operate in. Companies in different sectors are investing their time, money, and efforts into improving their customer experience management. Building an excellent customer...