customer segmentation types

The Perks of Using Customer Segmentation Analysis in Retail

The Perks of Using Customer Segmentation Analysis in Retail

The retail industry is undergoing a rapid phase of change as brands are increasingly focusing on developing highly personalized customer experiences. Furthermore, the rising market competition has resulted in increasing customer expectations. Customers expect brands...

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3 Types of Customer Segmentation Models that You Should Consider

3 Types of Customer Segmentation Models that You Should Consider

Appealing to a large number of people with the same generic messages is an arduous task for most marketing teams and it comes as no surprise that most businesses’ strategies fail when it comes to boosting customer reach. This is where the role of customer segmentation...

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