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Analyzing Consumer Needs and Improving ROI for an Online Healthcare Market Client with Customer Segmentation Solution
Online Healthcare Market Overview The healthcare industry adapted to the rise of digitization rather quickly and efficiently. Over recent years, the rising adoption of mobile devices, the introduction of the Internet of Things (IoT), and the promotion of online...
Offering Mobile Application Development Services and Efficiently Overcoming Challenges
Recently, the world has watched the US IT & Telecom industry proliferate. The most prominent growth has been in demand for mobile application development services. As mobile phones, handheld devices, and convenience take over the preferences of consumers, the...
Customer Segmentation Analysis Aligns a Telecom Company’s Growth Strategy with Customers’ Needs
The client, a global leader in the European telecom industry for more than a decade, wanted to segment its large enterprise customers and develop strategies to meet their changing digital communication-based needs. With Infiniti's customer segmentation analysis, the...
Enhancing ROI by 23% for a Retailer by Devising a Customer Buying Journey Map
As the retail market is constantly evolving, personalizing the sales process to the buyer's context is becoming vital for retailers. In addition, to improve customer experience, retailers need to understand how customers interact with the brand. To do so, retailers...
Unearth New Opportunities and Drive Profits with Customer Segmentation Analysis
With the proliferating marketing platforms today, customer segmentation analysis has become a pre-requisite for businesses to boost sales, reduce attrition, and improve prospect and customer experience. Also, around 70% of CMOs agree that customer segmentation...
Infiniti’s 5 Step Guide to Effective Customer Segmentation
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The Perks of Using Customer Segmentation Analysis in Retail
The retail industry is undergoing a rapid phase of change as brands are increasingly focusing on developing highly personalized customer experiences. Furthermore, the rising market competition has resulted in increasing customer expectations. Customers expect brands...
Customer Segmentation Analysis Increases Sales Conversion and Reduces Customer Churn for a Retailer – Infiniti Research’s Latest Success Story
Retail Customer Segmentation Analysis The retail industry has changed dramatically over the past few years. This rapid pace of change has put immense pressure on retail companies to keep up with ever-changing customer expectations. Retail companies have also been...