Introduction to Customer Loyalty In an increasingly competitive world, businesses are highly dependent on efficiency, data-driven strategizing, and customer loyalty to maintain growth and stay ahead of competitors. As industries grow, consumer-centricity has become a...
How Brands can Amplify their Customer Retention Strategies for Gen Z Consumers
Gen Z refers to the group of the population who were born in the years ranging from 1995 to 2010. This generation is known to be the true digital natives as they have been exposed to the internet, social networks, and mobile systems from the earliest stages of growing...
Bridging the Gaps in Customer Experience Through Customer Intelligence
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Customer Lifetime Value Analysis Helped a Financial Services Provider Reduce Customer Churn Rate by 17%
Business Challenge Over the past few years, the financial services industry has witnessed positive changes, driven by increasing popularity of FinTech companies and technological advancements. But, as the financial services sector advances, customer demands have also...
Customer Retention: 5 Unique Ways to Keep Your Customers Hooked on
Customers are the most important assets for any thriving business. However, with cut-throat competition in the market today, retaining the existing customers is a serious challenge for brands. Customer retention often proves to be a less-expensive process for...
Four New-age Customer Segmentation Models Every Marketer Should Consider
Customer segmentation is the heart of the marketing efforts of any company. Traditional techniques such as demographic, geographic, behavioral, and psychographic segmentation could often prove to be hectic for marketers. These practices often involve grouping...
6 Intriguing Real-world Applications of Blockchain Technology
Blockchain technology is no longer associated with only bitcoins and cryptocurrencies. The applications of blockchain now extend to various other industries who have recognized the potential of this technology. Blockchain technology - the brainchild of an unknown...
Why Transparency is the Key Ingredient for Brand Loyalty in the Food Industry
Today’s consumers are devoting considerable thought and precaution to the food products that they consume. How many times have you read the label of your favorite food product and wondered, “What is really in this?” Due to increased awareness because of...