Owing to the fast-spreading COVID-19 pandemic, every sector has been severely impacted and the retail industry is hardly an exception. The COVID-19 crisis has led to dramatic shifts in customer buying behaviors and spending patterns. Besides, the uncertain nature of...
An Introduction to Customer Need Analysis
What is customer need analysis? Customer need analysis is concerned with identifying the product/service requirements of the target customers. Customer analysis in marketing is used in an array of brand and product management contexts including product development,...
Customer Intelligence – Analyze Data, Derive Actionable Insights
Today, with the increase in access to information and high awareness levels, the power has shifted from the companies to consumers who dictate the market trends. Therefore, it is imperative for organizations and brands to listen to what their customers are speaking...