customer experience management

Driving More Value from your Customer Experience Strategy

Driving More Value from your Customer Experience Strategy

Infiniti Research, a leading market intelligence solutions provider has announced the launch of their latest newsletter on how to drive more value from your customer experience strategy. A successful customer experience strategy involves effectively managing customer...

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Role of Customer Intelligence in the Future of Retail

Role of Customer Intelligence in the Future of Retail

“Winning brands in the future of retail will be those that have the best customer intelligence.” The future of retail is closely intertwined with an evolving customer journey that is being largely transformed by technology. Today’s consumers are more connected...

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An Introduction to Customer Need Analysis

An Introduction to Customer Need Analysis

What is customer need analysis? Customer need analysis is concerned with identifying the product/service requirements of the target customers. Customer analysis in marketing is used in an array of brand and product management contexts including product development,...

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The Quintessential Guide to Measuring Customer Satisfaction

The Quintessential Guide to Measuring Customer Satisfaction

Measuring customer satisfaction is all about gauging the degree to which the product or service offerings of a company meets or exceeds customer expectations. A customer satisfaction survey highlights the aspects of the products, services, or operational processes...

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