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An Introduction to Customer Need Analysis
What is customer need analysis? Customer need analysis is concerned with identifying the product/service requirements of the target customers. Customer analysis in marketing is used in an array of brand and product management contexts including product development,...
Customer Retention: 5 Unique Ways to Keep Your Customers Hooked on
Customers are the most important assets for any thriving business. However, with cut-throat competition in the market today, retaining the existing customers is a serious challenge for brands. Customer retention often proves to be a less-expensive process for...
Why Marketers Cannot Afford to Ignore Customer Engagement
Customer engagement refers to the activities involved in building an emotional connection between customers and the brand. Deploying customer engagement strategies will help companies to build a customer base that promotes the brand and demonstrates more brand...
Customer Engagement Helps a Leading Mining Company Bridge the Communication Gap Through Various Channels of Correspondence
At present, due to recent fluctuations in the commodity prices, mining companies are on the verge of re-organizing their capital investments. Also, with the growing shift toward innovations and the presence of new entrants, leading mining companies are relying on...