Gen Z refers to the group of the population who were born in the years ranging from 1995 to 2010. This generation is known to be the true digital natives as they have been exposed to the internet, social networks, and mobile systems from the earliest stages of growing...
Supercharging Your E-Commerce Business with Proven Customer Retention Strategies
Customers are the lifelines of business, irrespective of whether it is a brick-and-mortar store or an eCommerce business. According to industry experts at Infiniti Research, more than half of a company’s future revenue will come from approximately 20% of its existing...
Key Priorities for Customer-Centric Retailers in 2019
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An Introduction to Customer Need Analysis
What is customer need analysis? Customer need analysis is concerned with identifying the product/service requirements of the target customers. Customer analysis in marketing is used in an array of brand and product management contexts including product development,...
Customer Retention: 5 Unique Ways to Keep Your Customers Hooked on
Customers are the most important assets for any thriving business. However, with cut-throat competition in the market today, retaining the existing customers is a serious challenge for brands. Customer retention often proves to be a less-expensive process for...
Why Marketers Cannot Afford to Ignore Customer Engagement
Customer engagement refers to the activities involved in building an emotional connection between customers and the brand. Deploying customer engagement strategies will help companies to build a customer base that promotes the brand and demonstrates more brand...