Gen Z refers to the group of the population who were born in the years ranging from 1995 to 2010. This generation is known to be the true digital natives as they have been exposed to the internet, social networks, and mobile systems from the earliest stages of growing...
An Introduction to Customer Need Analysis
What is customer need analysis? Customer need analysis is concerned with identifying the product/service requirements of the target customers. Customer analysis in marketing is used in an array of brand and product management contexts including product development,...
Top 4 Customer Service Skills That Can Drive the Growth of Your Retail Business
The retail industry is witnessing constant changes and players in this industry are facing immense pressure when it comes to keeping up with the ever-changing customer expectations, maintaining customer loyalty, retaining and engaging employees, and digital...
Why Marketers Cannot Afford to Ignore Customer Engagement
Customer engagement refers to the activities involved in building an emotional connection between customers and the brand. Deploying customer engagement strategies will help companies to build a customer base that promotes the brand and demonstrates more brand...
Thinking Inside the Box: How the Right Customer Care Strategies Can Deliver an Exceptional Customer Experience
The old phrase ‘caveat venditor’ (meaning let the seller beware) is being taken seriously by modern businesses that want to thrive in today’s extremely competitive marketplace. Customer care and satisfaction have now become the cornerstone for gauging success in...
All Eyes on “Customer Experience”: Trends to Be Prepared for in 2018
Success in the field of business is no longer only about the amount of profits that you generate. Current demands and trends call for companies to place customer experience ahead of the sales motive. Top brands in the market are employing strategies such as customer...
Importance of Business Intelligence in the Retail Industry
Business intelligence enables collecting accurate, reliable data from various sources to gain valuable insights that facilitate strategic decision-making. Being one of the most diverse industries across the globe, the retail industry faces severe challenges such as...