customer analytics

An Introduction to Customer Need Analysis

An Introduction to Customer Need Analysis

What is customer need analysis? Customer need analysis is concerned with identifying the product/service requirements of the target customers. Customer analysis in marketing is used in an array of brand and product management contexts including product development,...

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Why Marketers Cannot Afford to Ignore Customer Engagement

Why Marketers Cannot Afford to Ignore Customer Engagement

Customer engagement refers to the activities involved in building an emotional connection between customers and the brand. Deploying customer engagement strategies will help companies to build a customer base that promotes the brand and demonstrates more brand...

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Importance of Business Intelligence in the Retail Industry

Importance of Business Intelligence in the Retail Industry

Business intelligence enables collecting accurate, reliable data from various sources to gain valuable insights that facilitate strategic decision-making. Being one of the most diverse industries across the globe, the retail industry faces severe challenges such as...

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