Gen Z refers to the group of the population who were born in the years ranging from 1995 to 2010. This generation is known to be the true digital natives as they have been exposed to the internet, social networks, and mobile systems from the earliest stages of growing...
What is customer need analysis? Customer need analysis is concerned with identifying the product/service requirements of the target customers. Customer analysis in marketing is used in an array of brand and product management contexts including product development,...
The retail industry is witnessing constant changes and players in this industry are facing immense pressure when it comes to keeping up with the ever-changing customer expectations, maintaining customer loyalty, retaining and engaging employees, and digital...
Customer engagement refers to the activities involved in building an emotional connection between customers and the brand. Deploying customer engagement strategies will help companies to build a customer base that promotes the brand and demonstrates more brand...
The old phrase ‘caveat venditor’ (meaning let the seller beware) is being taken seriously by modern businesses that want to thrive in today’s extremely competitive marketplace. Customer care and satisfaction have now become the cornerstone for gauging success in...
Success in the field of business is no longer only about the amount of profits that you generate. Current demands and trends call for companies to place customer experience ahead of the sales motive. Top brands in the market are employing strategies such as customer...
Business intelligence enables collecting accurate, reliable data from various sources to gain valuable insights that facilitate strategic decision-making. Being one of the most diverse industries across the globe, the retail industry faces severe challenges such as...
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