The strategic planning process is an integral part of every organization. However, the leadership challenge here is to ensure that strategic planning is considered to be more than just a corporate exercise. Strategic planning facilitates organizations to set...
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What is market segmentation process? The segmentation process essentially involves grouping and sub-grouping large homogenous markets into clearly identifiable segments. The division is made on the basis of similarities in needs, wants, or demand characteristics. The...
Major challenges for food packaging companies revolve around the four factors - sustainability, durability, aesthetics, and cost. The food packaging industry is witnessing major technological advancements that are compelling leading food packaging companies and market...
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