Today, health is not just a goal but a lifestyle choice. This shift in the preferences of the populace is driving the growth of the global supplement market. It is so evident that the sales of vitamins, minerals, nutritional, and herbal supplements have been on the...
Study on the Healthcare Market Access in the Middle East, Southeast Asia, and Africa
Business Challenge A global healthcare consulting company specialized in the delivery of patient-focused market expansion strategies wanted to understand the potential for its market access service portfolio in the Middle East, Southeast Asia, and Africa. Situation...
Competitive Assessment of Chronic Back Pain Medication Market
Business Challenge A leading pharmaceutical company wanted to understand the competitive landscape and assess the growth strategies of its top competitors in the global chronic back pain medication market. Situation The client wanted to gain insights on its top...
Competitive Intelligence on Recruitment Incentives Plans Deployed by Pharmacies in the US
Business Challenge A global pharmaceutical retailer company wanted to understand the strategies of its competitors specific to recruitment incentives provided to the employees. Situation The client wanted to understand the recruitment incentive programs executed by...
Customer Assessment Study for Health Insurance Programs in South Africa
Business Challenge A leading US-based healthcare company wanted to conduct a customer survey to identify the key concern areas among current and potential customer segments of health insurance programs in South Africa. Situation The client wanted to reassess its...
Competitive Analysis of Personal Care Brands in Indonesia
Business Challenge A personal care products manufacturer market wanted to evaluate its competitors’ marketing strategies in the Indonesian market, make changes in its own strategies and improve market visibility. Situation The client was a new entrant in the market...
Competitive Analysis of Premium OTC Skincare Brands in Indonesia
Business Challenge A leading skin care products manufacturer wanted to assess the competitive landscape for its skincare products. Situation The client wanted insights on its top three competitors in Indonesia, covering their strategic focus, market expansion plans,...
Product Promotion Strategy and Benchmarking for Dermatology Products
Business Challenge A leading pharmaceutical company wanted to assess the effectiveness of its competitors’ promotional activities and also to assess their growth strategies. Situation The client wanted to understand how its competitors are performing and assess their...
Market Entry Strategy Planning for Launch of Dermatology Products in Asia
Business Challenge A leading Europe-based healthcare firm wanted to evaluate potential markets to assess the possibility of entering the Dermatology market in Asia. Situation The client had gone through a corporate strategy overhaul, and as part of its global...