consumer experience in healthcare

Finding the Future of Electronic Health Records in the US

Finding the Future of Electronic Health Records in the US

The proliferation of diagnostics and screening tests in the United States has generated massive amounts of patient data. To effectively store and manage these mounting volumes of data, the US health systems have invested over $20 billion in electronic health records...

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Why Healthcare Market Segmentation is Invaluable to Providers

Why Healthcare Market Segmentation is Invaluable to Providers

Market segmentation is used by companies across industries to group their customers into diverse groups based on their similarities and analyzing each group separately to identify key factors affecting their behavior. Healthcare market segmentation is a relatively new...

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