The consumer electronics industry is one of the most dynamic industries. Products that did not exist until a decade ago have undergone several transformations, spawning an endless chain of innovation that aids new product development. Hence, developing new products is...
Disruptive Trends Shaping the Consumer Electronics Market
Consumer electronics is an ever-changing and evolving market. As technological advancements continually enter the market, consumer electronics must adapt and adjust to fulfill customer wants and needs. As companies struggle to cope with this fast-paced market,...
Infiniti’s Penetration Pricing Strategy Helped a Consumer Electronics Company Achieve 22% Increase in Market Share
Penetration Pricing Strategy for a Consumer Electronics Company With a large number of consumer electronics products being introduced every year, companies in the consumer electronics market are facing difficulties to increase market share and sales volume for their...