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Consumer Behavior Research: A study on the buying behavior of Gen Z consumers
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The Evolving Consumer: An Overview of the Changing Consumer Trends in Canada
Global consumer trends are evolving faster than ever before. In Canada, the population is becoming increasingly heterogeneous with millennials representing a significant part of the population. These consumer cohorts are considered to be extremely dynamic in terms of...
5 Essential Consumer Research Studies for Brand Marketers
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Top Global Consumer Trends Shaping Consumer Behaviour
Consumer expenditure has been growing at an unprecedented rate in the modern world. Technological innovations and new financial models have driven consumerism, and with it the global spends. The shifting consumer attitude and behavior coupled with the extensive use of...
Top Neuromarketing Techniques – Analyzing Hidden Human Emotions to Create Marketing Programs that Work
In the past, brands used to spend unreasonably high amounts in marketing and advertising their products all over the place, including mediums like TVs, buses, and advertising billboards. But, in an age where competition is high, and advertising cost is skyrocketing,...
Competitive Intelligence Engagement Helps a Retail Client Deal with Product Launch in 10+ Countries
Over the years, the retail industry has witnessed fierce competition with key players competing with each other to sell niche products and services in the market. Consequently, retailers have started shifting towards product innovation to bring about product...
Consumer Research Analysis on Vegetable Proteins
In the past last two decades, high-protein diets have gone from being a staple of the fitness community to a mainstream dieting option. Despite the recent paradigm shift in the populace’s eating habits, most people around the globe associate proteins with bodybuilders...
Patient and Doctors Survey for Type II Diabetes Drug Market in North America
Business Challenge A global diabetic medicine manufacturer was interested in understanding the attitude of patients and doctors to diabetes treatment prior to the launch of its Type II diabetes drug in the US market. Situation The client was interested in determining...
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