Industrial equipment manufacturing, construction and building materials, and engineering companies play a crucial role in post-pandemic economic recovery. However, like the other industries, the construction industry has also been impacted by the pandemic leading to...
5 Steps to Create a Marketing Strategy Plan Every business needs a marketing strategy plan. Though many realize the importance of a business plan, many companies are still apprehensive when it comes to adopting a suitable strategy. Unlike a strategic business plan, a...
The recent increase in the number of construction activities around the globe leads to the path towards development. Development is a never-ending process, which is why there is always some form of construction going on somewhere. This, in turn, increases the demand...
Lately, players in the construction equipment industry have started leveraging effective market analysis solutions to enhance their profitability and competitiveness across the industry space. Market analysis engagement includes the study of the market in terms of its...
For most businesses, market assessment plays a pivotal role in understanding the end-user, their attitudes, habits, and practices to effectively position their products in the market. Moreover, market assessment helps organizations answer strategic questions about the...
In today’s dynamic and competitive business environment, construction equipment rental companies across the globe are leveraging new market segmentation strategies to enhance their competitiveness and profitability. Moreover, construction equipment rental companies...
A niche segment of the chemical industry, construction chemicals improve the overall quality and durability of the buildings. Widely used as bonding agents, tile adhesives, expansion & crack joint filters, and plasticizers, these chemicals increase the overall...
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